Maybelline

Maybelline’s Grippy Serum activation turned a small Manhattan space into a high-impact discovery moment. Designed in monochrome pink, guests followed NYC construction-wall “Grippy” posters and slipped through the wall to find the hidden pop-up—bringing the product’s “hold” story to life! Even the posters around the city were literally glued down with the Grippy Serum, sparking curiosity, buzz, and street-level commotion