Redken - Conceptual Design

This conceptual design for Redken draws inspiration from their Acidic Hair Gloss Treatment, emphasizing the idea of fixing and repairing your hair in a "New York Minute." The concept takes the fast-paced energy of New York City and translates it into an immersive experience, using an iconic NYC metro bus as the centerpiece. Guests could step into the MTA bus, where they’d receive a personalized hair analysis, be introduced to the product, and enjoy a stylish NYC postcard photo moment. To add an extra element of excitement, MTA cards were handed out to visitors around the parked bus, offering a chance to scratch off and win exclusive prizes.