Urban Decay

Urban Decay hosted a launch event for their new Backtalk lipstick shades—OG, Love Ya, and Give Em—at Cinespia in Los Angeles. The goal was to create a 90s movie theater-inspired design, beautifully reflecting the pink tones of the lipstick collection. We created an interactive "movie poster" display featuring Sydney Sweeney, the face of the Urban Decay Backtalk lipstick collection, where guests could step into their own movie poster moment. With vintage movie theater seats and popcorn in the background, this setup became the perfect photo op for guests to enjoy. Additionally, we reimagined a classic concession stand, swapping out traditional candy for the iconic lipstick shades, offering a playful twist on the movie theater experience. The checkered pink and white flooring further enhanced the '90s movie theater vibe, tying everything together with a nostalgic touch. /in collaboration with Cogent World